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| A. Brand Strategic Planning and Sales Growth consultation: |
| Branding, brand positioning, brand planning and equity development (Including targeting and market segmentation - Product and packaging - Pricing and distribution). |
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| B. Communication Consultation: |
Strategic communication consultation: Flawless Group will secure all clients the most effective communication plan, from capitalizing on the objective and strategy, through its execution and stewardship.
Tactical advertising consultation: Supervising and assessing other advertising campaigns (from creative to media); making sure media deliveries and campaign’s performance are optimized.
Communication consultation: covers all ATL and BTL activities, from creative to media planning, buying, PR, CRM, research, etc)
Monitoring and updates: will be an additional service from Flawless Group. A special department will have the role of monitoring all kind of industries and sharing it with prospects.
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| C. Sports and Event marketing and management - Create live interactions between brands and audiences (Event marketing) |
Key disciplines:
- Sponsorship Key target industries for our business portfolio are sports apparel, sports clubs, FMCG, Financial services and Technology/Consumer Electronics.
- Events Geographies are: primary Saudi Arabia, Secondary the rest of GCC, Egypt & Lebanon
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| D. Others (based on requests): |
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Other responsibilities can be outsourced with leading specialized unit and companies mainly focused on key and selective areas of a business. Flawless Group will model any request or untapped area.
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Flawless Group will be affiliated and/or in business relationship with key leading research companies, from marketing to communication) in order to generate credible learnings (accurate, reliable and measurable). Research will measure different aspects for different business:
- Consumer research
- Market research
- Communication research – Prior campaign (concept research, target and media, habits and practices, etc)
- Communication research – Post campaign (monitoring and analyzing performance, likeness and dislikeness, awareness, etc)
- Packaging research
- Sports Research
- Media research
- Proprietary research based on request – Flawless Group through its affiliates can model a research depending on the business requirements and marketing objectives.
- Modeled Research - Depending on the prospects' request (Proprietary research).
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 Flawless Media : Responsible of marketing media vehicles (TV channels, Press, Outdoor, etc) from all angles (Revamping,restructuring, grid and rate card analysis, marketing the media, etc) and selling media space.  Flawless Communication : Responsible of ATL consultation across all its pillars: Creative, brand management, media planning, media buying, research, PR, CRM, etc.  Flawless Sports : Responsible of Sports marketing and management, Sports concepts and events marketing and execution.
Commercial rights and events sales, grassroots events creation and execution, and Product and event sponsorship.  Flawless Production and Post : Responsible of servicing 3rd parties (clients, agencies, media, etc) on the Production front from camera, light, studio, and crew rental, to casting, editing, 3d animations, visual effects and motion graphics, and compositing.  Flawless Contact Points : Responsible of event marketing, management from concept planning to execution (especially sports) in addition to B2B event creation and management.
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